In partnership with:
Eurex
Swiss Financial Services

Why its OK when people don’t like what you do

If your strategy is within the CTA space, you will certainly know what I’m talking about. At the moment, not many investors look at these strategies in a favorable light.

But that is OK in my view!

Of course, it applies to any strategy as these things go in cycles!

This is why building a loyal following as a manager is important. Success in most businesses today is about having a group of people who like what you do, not just what your product can do! So the question is, HOW DO YOU BUILD THIS FOLLOWING

The way you do it, is by getting out in the open and share yourself authentically where you are not afraid of opening up to some personal insights! Share with the public who you are, what you like to do, as it will helps you build a loyal following.

Now, not everyone will like you once you start opening up and share your message because they will have different values or views – perhaps they don’t like the fact you don’t wear a suit or drive a fancy car – but that is OK. You don’t want to have those people in your following anyway.

In other words, if you try to market to everyone, you will market to NO one effectively.

So to put it in to perspective. When it comes to the investors you want in your business – it’s better to focus on a small list of people who like what you do and the strategy you employ, instead of trying to get everyone to like your strategy. Oh, and by the way – a lot of the people who don’t like a particular strategy, often don’t understand the strategy in the first place!

For my part, it means that at the moment, when most people tend not to appreciate what CTAs do and the role they play in a portfolio – I simply focus on the few names that like me, my team and what we do. Not because our performance is better than others…in many cases it isn’t. But because we offer so much more in the dialog we have with our investors and potential investors.

It’s about providing value and over delivering!

So accept the “haters” will always be out there but focus on the people who love you and what you do!

But let me just end with a question for you:

What are you doing to be yourself in your communication? and how are people reacting to this?

Leave a comment below, I would love to hear from you.

Become An Insider

Subscribe for free and be the first to receive new and exclusive interviews with the world's top traders. As an insider we'll also send insightful bonus content direct to your inbox.

10 comments
  • FireStarters July 28, 2014 at 9:38 pm / Reply

    The old saying goes, when you’re talking to everyone, you’re talking with no one. Really like your advice to be authentic and speaking to a focused group. Niels. thanks for the inspiring article!

    • Niels Kaastrup-Larsen July 28, 2014 at 10:21 pm / Reply

      Thanks Dean…you give so much each day so I’m happy to be able to able to add to the debate

  • Kate Erickson July 28, 2014 at 9:51 pm / Reply

    Love this post – succinct and so true. Great point that in trying to market to everyone, you are marketing to no one. It’s so important to really know who you’re talking to and why. Coming across authentically is bound to come naturally when you’re speaking on a topic you’re passionate about, to a group of people who care. Thanks for this!

    • Niels Kaastrup-Larsen July 28, 2014 at 10:21 pm / Reply

      Thanks Kate…you do it so well in all the posts you do, so I appreciate your words

  • Anna Fairs July 28, 2014 at 11:38 pm / Reply

    Great post – couldn’t agree more. It doesn’t come naturally to start with, as you want to attract as many customers as possible BUT only by ‘speaking’ to your ideal customer will you actually attract them. Thanks for reminding me!

  • Elaine Watt July 28, 2014 at 11:57 pm / Reply

    Hey this made brilliant and thought provoking reading-thanks!

  • Wade Danielson July 29, 2014 at 12:24 am / Reply

    Great read for those who suffer from trying to please everyone! To answer your question, I am trying to put out content that is a direct reflection of who I am, whether that is through my website, blog, or podcast.

    • Niels Kaastrup-Larsen July 29, 2014 at 11:14 am / Reply

      That’s the way to do it Wade. It can be scary at times as it also means we have to admit when we are wrong…something most humans (including me) are not good at. Appreciate your answer.

Post a comment